License plates in Maine reflect the state’s well-known Vacationland identity and give motorists a way to display a familiar regional theme on their vehicles. The Maine Vacationland License Plate features the classic “Vacationland” wording associated with Maine’s tourism image and state plate history. This plate can be discussed alongside Maine registration requirements, plate formats, eligibility rules, fees, and replacement information. Drivers researching this plate can check current Maine Bureau of Motor Vehicles information for official requirements and any rules that apply to registration or plate use.
License plates connected with Maine’s Vacationland theme have a recognizable place in the state’s automotive history and public identity. The Vacationland wording has appeared on Maine plates for many years, making it a familiar feature for residents and visitors who associate the phrase with the state. Information about this plate can include its appearance, history, registration use, replacement options, and related Maine plate rules. Current state records should be checked for the latest details on availability, registration requirements, fees, and permitted use.
What Does the Current Maine Vacationland Plate Look Like?
The Maine Vacationland License Plate currently uses the Pine Tree Plate as Maine’s standard general-issue plate. The current plate has a light reflective background with blue identification characters and a distinct state-themed design. “MAINE” appears at the top, while an eastern white pine and blue North Star appear on the left side. The word “Vacationland” is placed at the bottom center. The plate provides the vehicle identification information required for registration while incorporating imagery associated with Maine. The current Maine license plate follows the design requirements established in Maine law. The statutory design includes a neutral light-colored background, blue identification numbers and letters, an eastern white pine, and a blue star representing the North Star. The Pine Tree Plate became Maine’s general-issue plate beginning May 1, 2025, replacing the Chickadee plate as the standard plate design.

Pine Tree Plate Design
The Pine Tree Plate combines required vehicle identification information with Maine-themed imagery.
Its main visual features include:
- Light reflective background: The plate uses a light-colored reflective background that provides contrast for the identification characters.
- Blue identification characters: Registration numbers and letters appear in blue for clear identification.
- MAINE at the top: The state name is positioned across the upper portion of the plate.
- Eastern white pine: A pine tree graphic appears on the left side of the standard design.
- Blue North Star: A blue star accompanies the pine tree and represents the North Star.
- Vacationland at the bottom: The slogan is centered along the lower portion of the plate.
- Embossed identification characters: The vehicle identification characters have a raised appearance on the plate.
- Registration information: The identification number and other applicable plate information provide the details used for the registered vehicle.
What the Pine Tree and Star Represent
The pine tree and blue star connect the current Maine Vacationland License Plate with Maine’s historic state imagery. Maine legislative material identifies the eastern white pine and blue star as required elements of the current general-issue design, with the star representing the North Star. These symbols give the Maine license plate a visual connection to an earlier Maine flag design. The eastern white pine has long been associated with Maine, while the blue star provides the second major graphic element of the Pine Tree Plate. The combination of these two symbols distinguishes the standard plate from versions that omit the tree graphic. It gives the current plate a recognizable appearance without taking attention away from the vehicle identification characters.
Where Is Vacationland Printed?
Vacationland appears at the bottom center of the current Maine Vacationland License Plate. Maine law specifies this bottom placement for applicable private-use plates and trucks, with certain class-code exceptions. The word is positioned separately from the main registration characters, making it easy to identify the standard Pine Tree Plate. The website provides informational content only and does not issue Maine plates or process registrations. Plate issuance and registration services are handled through the appropriate Maine municipal office or Bureau of Motor Vehicles location.
Vacationland Plate Design Through the Years
The Maine Vacationland License Plate has changed through several designs since Maine began issuing registration plates in 1905. Early plates focused on vehicle identification, while later versions introduced the “Vacationland” slogan and Maine-themed imagery. From the lobster and chickadee designs to the current Pine Tree Plate, each previous design represents a different stage in Maine license plate history and its visual plate evolution.
1905–1935: Early Maine Registration Plates
Maine began issuing vehicle registration plates in 1905, starting the state’s long history of official vehicle identification. The early historical plate designs were mainly focused on displaying registration information rather than presenting a tourism slogan or detailed artwork. During this period, Maine plates went through several changes in colors, numbering, and format. The word “Vacationland” was not yet part of the standard plate. These early issues form the starting point of Maine license plate history and the later plate evolution that introduced more recognizable state imagery.
1936–1986: Introduction of the Vacationland Slogan
The year 1936 marked an important change in Maine plate history with the introduction of the “Vacationland” slogan. The phrase became associated with Maine’s standard registration plates and remained part of later general-issue designs. Early versions presented the slogan in different layouts as plate formats changed over the decades. The addition of “Vacationland” gave the standard plate a stronger connection with Maine’s tourism identity while keeping vehicle registration information as its primary function.
1987–1998: The Lobster Plate Design
The lobster design became one of Maine’s recognizable previous designs during this period. The plate used a red lobster as its main graphic, reflecting an image strongly associated with Maine’s coastal character. “Vacationland” remained part of the plate design, continuing the slogan’s established place on Maine registration plates. The lobster version served as the standard plate before the Chickadee design was introduced in 1999, making it an important stage in the state’s visual plate evolution.
1999–2025: Chickadee and Pine Cone Design
In 1999, Maine introduced the Chickadee plate as its general-issue standard plate. The design featured a chickadee along with pine cone and pine imagery, giving the plate a distinctive Maine appearance. The Vacationland slogan continued to appear on the design, linking the new artwork with earlier standard plates. The Chickadee remained Maine’s general-issue design for more than two decades. It continued in use until the state introduced the Pine Tree Plate in 2025.
2025–Present: Pine Tree Plate and North Star
The current design began distribution on May 1, 2025, when Maine introduced the Pine Tree Plate as its new standard general-issue plate. The design features an eastern white pine and a blue North Star, with “MAINE” at the top and “Vacationland” at the bottom. Blue identification characters provide the vehicle registration information. This current plate continues the long-standing slogan while bringing a new state-themed design to Maine vehicles. A No Tree version is available for applicable passenger vehicles.
How the Maine Plate Design Has Changed
The Maine Vacationland Plate has changed considerably since the first registration plates appeared in 1905, yet the “Vacationland” slogan has remained an important part of its modern identity since 1936. The plate evolution moved from simple registration formats to designs featuring recognizable Maine imagery, including the lobster, chickadee, pine cone, eastern white pine, and North Star. The current Pine Tree Plate continues this history while giving Maine a new standard plate design for the present period.
Pine Tree Plate vs. Chickadee Plate
The Pine Tree Plate is the current general-issue Maine license plate, replacing the Chickadee Plate as the standard design beginning May 1, 2025. Both designs include the familiar Vacationland wording, but their artwork and visual layout are different. The Chickadee Plate represented Maine’s general issue for about 25 years, while the Pine Tree Plate introduced a new design featuring an eastern white pine and blue North Star. Knowing the difference helps explain why both plate designs can still appear in older photos, articles, and search results.
| Feature | Pine Tree Plate | Chickadee Plate |
|---|---|---|
| Plate Status | The current general-issue plate for Maine. | The previous general-issue plate for Maine. |
| Issue Period | Introduced on May 1, 2025, and currently in use. | Used as the general-issue design from 1999 until 2025. |
| Main Artwork | Features an eastern white pine and a blue North Star. | Featured a black-capped chickadee, pine cone, tassel, and green pine forest imagery. |
| Main Symbol | The pine tree and blue star are the main visual elements of the current design. | The chickadee and pine imagery were the main visual elements of the previous design. |
| Vacationland | “Vacationland” remains at the bottom of the plate. | “Vacationland” was retained at the bottom of the plate. |
| Maine Name | “MAINE” appears at the top. | “MAINE” appeared at the top. |
| Identification Characters | Uses blue identification numbers and letters. | Used blue identification characters for vehicle registration. |
| Background | Uses a light buff-colored reflective background. | Used a light-colored background with its nature-themed artwork. |
| Overall Appearance | Has a simpler pine tree and North Star design that represents the current plate. | Had a more detailed nature scene featuring the chickadee and pine elements. |
| Current Status | Issued as Maine’s current standard general-issue plate. | No longer issued as Maine’s standard general-issue plate. |
| Why It Appears Online | Appears in current Maine BMV information and recent plate images. | Still appears in older articles, photographs, and Maine license plate history pages. |
History of the Vacationland License Plate
The Maine Vacationland License Plate has changed considerably since Maine began issuing vehicle registration plates in 1905. Early plates were primarily used to identify registered vehicles, while later designs added state imagery and the familiar Vacationland slogan. Over the decades, Maine’s standard plate moved through several recognizable designs, including the lobster, Chickadee, and current Pine Tree Plate. The slogan has remained a defining part of the state’s general plate identity since its first appearance in 1936.
Plates Before Vacationland
Maine began issuing registration plates in 1905, establishing the foundation of the state’s modern vehicle registration system. The earliest plates did not carry the Vacationland slogan. Their primary purpose was vehicle identification, with designs and colors changing over the years as Maine updated its registration system. The Secretary of State’s historical material confirms that the “Vacationland” slogan appeared later, in 1936. This early period is an important part of Maine license plate history because it shows that the state’s plates originally had a more basic identification function before developing the distinctive visual identity associated with the modern standard plate.
1936 — Vacationland Appears
In 1936, “Vacationland” appeared on a Maine registration plate for the first time. The Maine Secretary of State identifies it as the first and only slogan used on Maine plates. From this point forward, the phrase became closely associated with the state’s standard registration plates. The slogan later became a required feature for applicable private-use plates, with Maine law specifying that Vacationland be centered at the bottom of the plate. This placement remains part of the current statutory design. The long-running use of the phrase makes it one of the most recognizable features in the history of the Maine Vacationland License Plate.
1987–1998 — Lobster Design Era
The late 1980s brought another major change to Maine’s standard plate design. Historical Maine plate records identify the red lobster as the central graphic on the general-issue plate beginning with the 1987 redesign. The lobster design continued through the 1990s before the Chickadee plate replacement it in 1999. During this period, Vacationland remained an important part of the plate’s identity. The lobster artwork gave the standard Maine license plate a strong connection with one of the state’s best-known coastal symbols. This design is now part of Maine’s historical plate record rather than the current general-issue design.
1999–2025 — Chickadee Plate Era
In 1999, Maine introduced the Chickadee Plate as its new general-issue design. The plate featured a black-capped chickadee, pine cone, tassel, and green pine forest imagery. This nature-focused artwork replaced the lobster-centered design while retaining Vacationland as part of the plate presentation. The Chickadee became Maine’s standard general-issue plate and remained in that role for about 25 years. Over time, the plates aged and some lost their reflectivity. In 2023, Maine legislation directed the Bureau of Motor Vehicles to replace the Chickadee plates beginning May 1, 2025.
2025–Present — Pine Tree Plate Era
The Pine Tree Plate became Maine’s new general-issue plate beginning May 1, 2025. The Maine Bureau of Motor Vehicles introduced it as the replacement for the Chickadee design after the state required the older general-issue plates to be replaced. The new plate uses a light buff-colored background, blue identification numbers and letters, and a representation of an eastern white pine with a blue star representing the North Star. Maine law specifies these design elements for the new general-issue plate.
Vacationland Plate Number and Format
The Maine Vacationland License Plate uses an identification number to connect a registration plate with a vehicle record. Current Pine Tree Plate and No Tree Plate designs use the modern Maine numbering system, commonly represented at a high level as 123·ABC. The plate number is separate from the state name, year information, artwork, and the “Vacationland” slogan. Maine law requires identification numbers and letters on general issue registration plates, with the current Pine Tree design using blue characters.
Current Maine Plate Number Format
The current numbering format can be described as 123·ABC, combining numbers and letters into one registration identifier. The exact assignment can depend on the registration class and numbering system used by the Maine Bureau of Motor Vehicles.
Key elements include:
- Plate number: The assigned alphanumeric identifier printed on the registration plate.
- Serial number: A general term for the number-and-letter sequence used to identify the plate.
- Numbers: The numeric portion of the registration sequence.
- Letters: The alphabetic portion of the assigned identification sequence.
- Identification number: The combination used to distinguish one registration plate from another.
- Registration plate: The physical plate displaying the assigned identification sequence and required state information.
- Pine Tree Plate: The current general issue design featuring an eastern white pine and blue North Star.
- No Tree Plate: A current design option that uses the identification-number system without the pine tree and star artwork.
Is Vacationland the Maine Plate Number?
No. Vacationland is not the plate number or serial number. It is Maine’s long-standing plate slogan and forms part of the plate design. Maine law places “Vacationland” at the bottom of applicable private-use plates and trucks, with certain class-code exceptions.
A current Maine license plate can contain several separate elements:
- Maine: Identifies the state.
- Plate number: Identifies the registration plate.
- Year information: Shows the applicable registration year or required year digits.
- Vacationland: Displays Maine’s official plate slogan.
- Plate artwork: Shows the visual design, such as the pine tree and North Star on the Pine Tree Plate.
Is the Pine Tree Plate the Standard License Plate?
The Pine Tree Plate is the current standard general issue plate for Maine vehicles. It became Maine’s general issue design on May 1, 2025, replacing the Chickadee Plate used for the previous general issue period. The current design features the eastern white pine, blue North Star, blue identification characters, and the “Vacationland” slogan, making it the primary design associated with the current Maine Vacationland License Plate.
Pine Tree Plate Is the General Issue Plate
The Pine Tree Plate is Maine’s general issue plate and serves as the current standard plate for Maine vehicle registrations. The Maine Secretary of State identifies the Pine Tree Plate as the general issue design. It became the current plate on May 1, 2025, replacing the Chickadee Plate as Maine’s primary general issue design. This makes the Pine Tree Plate the main current plate associated with standard Maine vehicle registration.
When Did the Pine Tree Plate Become the Standard Plate?
The Pine Tree Plate began issuance on May 1, 2025. Maine had used the Chickadee Plate as its general issue design before that date. The change followed a state decision to replace the older Chickadee plates, many of which had reached an age where replacement was needed. The new design brought a pine tree and blue North Star into the main Maine registration plate design, giving the current Maine Vacationland License Plate a distinct state-themed appearance.
What Is the No Tree Plate?
The No Tree Plate is a separate current plate option and should not be confused with the standard Pine Tree design. Maine BMV materials identify the No Tree version as an option for the PC class. It uses the current identification-number format and blue characters but does not display the pine tree and North Star artwork. The No Tree Plate is therefore an alternative design option, whereas the Pine Tree Plate holds Maine’s general issue status.
Is the Pine Tree Plate the Maine Vacationland Plate?
The Pine Tree Plate is the current standard general issue design associated with the Maine Vacationland License Plate. “Vacationland” remains part of Maine’s plate wording, but it is the state slogan rather than the plate number. The current Pine Tree design combines this long-standing slogan with the pine tree, North Star, state name, registration identification, and required year information.
Frequently Asked Questions
Maine Vacationland License Plate, including the meaning of the Vacationland slogan, its history, and its place on the current plate. It covers the transition from older designs to the current Pine Tree Plate and explains key details about Maine’s standard general issue registration plate.
What is the Maine Vacationland License Plate?
The Maine Vacationland License Plate is a Maine registration plate that carries the state’s long-standing “Vacationland” slogan. The current general issue design is the Pine Tree Plate, introduced on May 1, 2025. It features an eastern white pine, a blue North Star, blue identification numbers and letters, “Maine” at the top, and “Vacationland” at the bottom for applicable plate classes.
Why does Maine’s license plate say Vacationland?
Maine’s license plate says “Vacationland” as a long-standing state slogan associated with Maine’s identity as a destination for visitors. The wording first appeared on Maine registration plates in 1936. Maine law continues to require “Vacationland” on applicable private-use plates and trucks, with certain class-code exceptions for plates that use the space for another identifier.
When did Vacationland first appear on Maine license plates?
“Vacationland” first appeared on Maine license plates in 1936. Maine Secretary of State historical material identifies it as the first and only slogan used on Maine registration plates. The wording became a lasting part of Maine plate history and continued through several major design changes, including the lobster, Chickadee, and current Pine Tree Plate designs.
Is Vacationland still on the current Maine license plate?
Yes. “Vacationland” remains on the current Maine license plate for applicable plate classes. The current Pine Tree Plate places the wording at the bottom of the design. Maine law specifies “Vacationland” as the required wording for applicable private-use plates and trucks, with exceptions for certain classes that use the designated area for a class code.
What is the current Maine license plate called?
The current general issue Maine license plate is called the Pine Tree Plate. Maine Secretary of State materials state that it became the general issue plate on May 1, 2025, replacing the Chickadee Plate. The Pine Tree Plate features an eastern white pine and blue North Star, plus blue identification numbers and letters on a neutral reflective background.
